BLT: Baltika signed franchise agreement to represent Blue Inc London trademark from United Kingdom in the Baltics
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2013-05-21
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Raktiniai žodžiai:
Baltika,
BLT
BLT: Baltika signed franchise agreement to represent Blue Inc London trademark from United Kingdom in the Baltics
Baltika Company Announcement 21.05.2013
Baltika signed franchise agreement to represent Blue Inc London trademark from
United Kingdom in the Baltics
Baltika signed on 15 May contract as franchisee with A Levy & Son Ltd attaining
representation rights of Blue Inc trademarks in Baltic countries. Taking the
franchise is part of Baltika’s strategic goal to use retail network operator
experience to grow sales and market share in the Baltic countries.
A Levy & Son Ltd was founded in United Kingdom in year 1912. Blue Inc brand
that was established in 1997 created rapid growth and at present, more than 140
Blue Inc concept stores have been opened. While in United Kingdom men, women
and youth fashion is sold under Blue Inc concept then Baltika will focus in
Baltic countries on menswear offering.
Baltika currently operates stores of own brands Monton, Mosaic, Baltman, Ivo
Nikkolo and Bastion. Adding Blue Inc London concept allows expanding its target
group of customers with quality casual menswear at attractive prices. Concept
allows Baltika to make an offer to new customer group that Baltika does not
cover with its own brands.
First Blue Inc London stores will be opened in the third quarter in Tallinn,
Estonia; Riga and Valmiera in Latvia. Three year plan includes opening at least
10 Blue Inc stores in the Baltics.
Maigi Pärnik
Member of the Management Board
[email protected]