Premia Foods Company Announcement 06.08.2012

PRF: The market shares of AS Premia Foods increased in the second quarter in all
its ice cream target markets in the Baltics

Tallinn, Estonia, 2012-08-06 08:00 CEST (GLOBE NEWSWIRE) --

According to the information received from the market research company AC
Nielsen, the market shares of AS Premia Foods (Premia) have increased in the
second quarter of 2012, compared to the first quarter, in all its ice cream
target markets in the Baltics as follows:

In Estonia- increase of value share by 4%, value market share in total 43%;

In Latvia- increase of value share by 2%, value market share in total 15%;

In Lithuania- increase of value share by 3%, value market share in total 16%.

In Estonia, Premia continues as market leader with two times larger value
market share than closest competitor. In Latvia, Premia helds second position
on the market. In Lithuania Premia is No 2-3 on the market.

In Estonia, the undisputable market leader is Premia’s brand “Eriti Rammus”,
which has approximately 17% value share. The plum-flavoured ice cream sold
under the brand “Eriti Rammus” launched this spring has achieved the second
position with its 3.3% value share being the runner up to the
vanilla-flavoured, Estonian most popular single SKU “Eriti Rammus” holding 5%
value share. In Lithuania, the most popular ice cream brand in the country is
Premia Klasika, which has been recognised with the respective award, having
value share of 12% there. In Latvia, the same brand holds value share of 6% and
sixth place within the ice cream market in Latvia.

AS Premia Foods is a food production company operating altogether in 6
geographical markets and is listed in the NASDAQ OMX Tallinn Stock Exchange as
from 5 May 2010. By today, the company operating in the Baltics, Russia,
Finland and Sweden has grown into a leading food producer, which is mainly
recognised for its highly appreciated brands in the ice cream, chilled fish and
frozen goods markets. The most famous brands of Premia are Premia, Eriti
Rammus, Heimon Gourmet, Väike Tom, Sakharny Rozhok, Etalon, Baltiiskoje,
Klasika, Maahärra, Viking, Natali, Bueno! and others. The company employs of
more than 800 people in six countries.






Additional Information:
Katre Kõvask
Premia Foods
Marketing director, member of the management board
T: +372 6 033 800
katre.kovask@premia.ee
www.premiafoods.eu

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