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VDG: Changes in the corporate logo of AB Vilniaus degtinė

Spekuliantai.lt | 2012-06-12 | NASDAQ OMX biržų naujienos | perskaitė: 672
Raktiniai žodžiai: Vilniaus Degtine AB, VDG
VDG: Changes in the corporate logo of AB Vilniaus degtinė

Vilniaus Degtine AB Press release 12.06.2012

Changes in the corporate logo of AB Vilniaus degtinė

AB Vilniaus degtinė that has been cherishing the production traditions of more
than one century and that has been actively implementing innovations now has a
brand new corporate logo that is aimed at enhancing exclusiveness and
emphasizing Vilnius origin of the company on both national and foreign markets.



A new AB Vilniaus degtinė corporate logo reflects the legend of foundation of
the capital city, symbolized by an iron wolf howling. Behind there is the
company’s building, where quality beverages have been produced since the
beginning of the 20th century. An integral part of a new corporate logo is a
new slogan of the company “Spiritus Vilnensis”. It means the company’s strategy
to develop beverages with every single drop full of unique and multicultural
spirit as well as secret of Vilnius.



A phrase “Spiritus Vilnensis” in AB Vilniaus degtinė logo reflects the main
corporate values and trends of activities. These are the production traditions
of the century as well as an objective to apply new global tendencies and
innovations in developing premium beverages.



“A need to change our corporate logo appeared after assessing the history of
the company, rich in events and awards. Our new logo will enable to stand out
in a competitive environment on both Lithuanian and foreign markets, to which
we export our production, thereby consolidating our strategic position”, –
states Juozas Daunys, Manager of AB Vilniaus degtinė.



Preceding corporate logo was design five decades ago and reflected the needs
and style of those days. And, according to J.Daunys, AB Vilniaus degtinė aims
at standing out as a modern company as well as be recognized and appreciated on
foreign markets.



The history of AB Vilniaus degtinė dates back to 1907. It is closely related to
vodka making traditions, cherished by the Lithuanian estates of those days.
Since then and until now, the spirits distillery of Obeliai estate, built in
Rokiškis District and owned by the earls’ family, has been the supplier of
quality grain spirits for the vodka factory, situated in Vilnius.



A new corporate logo of AB Vilniaus degtinė was designed by the publicity
agency RIC Creative. Designer of the logo –Giedrius Laurušas.



About AB Vilniaus degtinė



AB Vilniaus degtinė is one of the oldest and biggest companies of alcoholic
beverages in Lithuania. It commenced its activities in 1907 with the launch of
Obeliai spirits distillery in Obeliai Township, Rokiškis District.



In 1995 AB Vilniaus degtinė was reorganized into a special stock company. In
2003 over 80 percent of the company’s shares were acquired by the French
Concern BELVEDERE S.A. with joint ventures or daughter enterprises in more
than 25 foreign countries. Currently BELVEDERE S.A. owns 150 globally accepted
trademarks of alcoholic beverages.



Vodka constitutes the biggest part of AB Vilniaus degtinė production. The most
popular include “Bajorų”, “Sobieski”, and “Karvedys”. The company also produces
bitters as well as liqueurs. Most of production is made from natural components
only – nuts, berries, fruits, juices, honey.



The products of AB Vilniaus degtinė, which has maintained deep Lithuanian
production traditions, have been on numerous occasions awarded for quality as
well as exclusive recipes. The production of AB Vilniaus degtinė is exported to
Latvia, Estonia, Poland, France, Denmark, and Spain.



For more information, please, contact:

Darius Šiaudinis

Marketing Manager

AB Vilniausdegtinė

+370 616 08 039

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